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Please note: The Integrity Beef Alliance value added calf sale date has changed and will be at 1 PM on Tuesday, December 5, 2017 at the OKC West Livestock Market.
Participation in the Integrity Beef Alliance is approved by the member-run board of directors. Following the board’s acceptance into the program, participants are oriented to Integrity Beef’s herd health and bull requirement protocols and asked to agree, in writing, to the required elements and criteria.
Participation in the value-added calf sale is not a requirement of the program; rather, it’s an additional marketing avenue. Alliance members in good standing are allowed to use the Integrity Beef name and logo when marketing their cattle at any time throughout the year.
Failure to implement the required elements and criteria of the protocol can result in dismissal of the producer or exclusion of certain cattle. Such decisions are made at the sole discretion of the board of directors. Additionally, to protect the reputation of Integrity Beef, participants agree that Integrity Beef representatives have the ability to remove calves from the value-added calf sale that do not fit the physical type or quality standards of the program.
Importantly, members do not implement management protocols on their own. Noble Research Institute consultants will assist participants with plan implementation, including locating quality animals (bulls and females) that meet the program’s standards. Consultants will work with producers to manage herd weight, yield productive forage supplies, implement the required herd health protocol, prepare cattle for market and identify the optimum market for members’ cattle.
Throughout the process, Noble Research Institute consultants and other personnel will assist in data collection, compilation and interpretation. At the end of each year, participants will receive a report that summarizes each participant’s herd data, as well as that of all Integrity Beef cattle in aggregate to use as a benchmark.